Long Tail Pro is an Adobe Air desktop based application that uses the Google Keyword Tool to pull through keyword data about a specific sub-set of keywords that the user is interested in analyzing.
Using seed keywords (up to 10,000) you can quickly build out a highly relevant list of related keywords that will be displayed alongside their monthly search volume, the average Adwords CPC, advertiser competition & lastly the Long Tail Pro keyword competition metric (only available to platinum users).
Long Tail Pro allows you to quickly, efficiently and effectively create highly relevant keyword lists based on singular or multiple seed keywords. With this data you can then analyse each keyword by its search volume or more importantly Long Tail Pro’s keyword competition metric.
What is LTP’s Keyword Competition metric?
Probably the best, definitely the most unique feature of Long Tail Pro is it’s ability to create a ‘keyword competition’ metric which determines the level of difficulty a keyword has.
How is the keyword competition metric calculated?
Similarly to how Moz Keyword Analysis works, LTP analyses the individual keywords top 10 search results displaying and using in its calculation the following metrics:
URL
Title
Page Authority
Page Links
Juicing Page
Domain Authority
Moz Rank
Page Rank
Site Age
Once calculated Long Tail Pro will produce a keyword competitiveness result ranging from 0 – 100, with 1 being the easiest to rank for and 100 being extremely difficult. However, in my experience the majority of cases keyword competition scores range from 10 – 55.
What is a good Keyword Competition score?
If you do decide to try Long Tail Pro, then I do recommend looking for keywords with a keyword competition metric of less than 25 for new websites, and up to 35 for established websites.
Is the keyword competition metric available to all LTP customers?
Unfortunately not, to gain access to the Keyword Competition metric you need to have a monthly subscription to Long Tail Pro this costs $17 per month.
Long Tail Pro isn’t the only tool with a unique keyword competition metric…
So far, we have introduced Long Tail Pro & discussed it’s unique feature the ‘Keyword Competition’ metric, however Long Tail Pro is not the only keyword research tool that has it’s own unique competition metric. Moz have developed their own metric that is simply called “Keyword Difficulty”. This is a percentage-based metric, the higher percentage the metric is the more difficult it is to rank for.
If we were to simply compare the keyword competition metrics of both Moz & Long Tail Pro, I’d say in my experience that LTP’s metric has been more reliable. However, a keyword research tool cannot simply be reviewed on this one metric, to give an objective review of Long Tail Pro we need to dig deeper in to the usability of the tool.
Let’s break it down…
Long Tail Pro can be broken down in to 3 core areas, these are:
Keyword Research
Competitor Analysis
Rank Checker
Let’s start with number 1.
Long Tail Pro: Keyword Research Feature
As we previously mentioned, to create a list of keywords you simply need to add one or more seed keywords and click generate keywords, it’s that simple. There are a few different features you can also use, such as importing a list of seed keywords from an external source as well as filtering the results by number of words in the query, average CPC & number of searches.
Once you have clicked generate, Long Tail Pro usually takes between 1-3 minutes to product the keyword list, however this also depends on the type of seed keywords you are adding and the scale of the results. After the results have been delivered, the data available is basically a nicely laid out version of Google keyword planner, the only difference is if you have the monthly subscription then you can also calculate the individual keywords LTP competition metric.
However, to conclude this part of Long Tail Pro; whilst having data nicely laid out, the ability to add keywords to a favorite tab and delete irrelevant keywords is no huge advantage over using the Google keyword planner or simply exporting data in to an Excel sheet and using your own filters/formulas to hand pick the most relevant, highly searched keywords.
The biggest advantage of Long Tail Pro’s keyword research feature is the ‘keyword competitor’ metric and unfortunately as that is not available for all Long Tail Pro users I must give the keyword research feature of LTP a 6/10.
Keyword Research Feature: Our verdict 5/10
Long Tail Pro: Competitor Analysis Feature
This is definitely one of better features of Long Tail Pro, allowing you to analyse the top 10 search engine results for an individual keyword. By calculating the competitiveness of a keyword, you are given a variety of results, as we discussed above these are:
URL
Title
Page Authority
Page Links
Juicing Page
Domain Authority
Moz Rank
Page Rank
Site Age
These are all very useful data points to use when determining the competitiveness of a keyword. This feature collects and compiles all of the above data in a very easy to understand table structure.
As a standalone feature, it doesn’t offer a big enough advantage over any of it’s market competitors however once again, if you purchased the monthly subscription you would not only gain access to the data above but also have a keyword competition metric for the keyword you were analyzing.
Overall, similarly to the keyword analysis feature to really be of any significant benefit the competitor analysis tool needs to have the keyword competition metric. Without the KC metric, Long Tail Pro’s competitor analysis feature definitely has a time saving element to it, but it’s simply not useful enough.
Competitor Analysis Feature: Our verdict 6/10
This brings us on to our last feature in our Long Tail Pro review, the rank checker that we have not previously discussed. For anyone who is familiar with SEO, you would understand that having a tool to check rankings of your website for it’s target keywords on a daily basis is crucial. Well, Long Tail Pro offers a feature that can do just that.
Long Tail Pro: Rank Checker Feature
For those familiar with rank checking tools, Long Tail Pro is probably not the first tool you would associate with this process. However, Long Tail Pro does have an in-built feature allowing you to do exactly that, which definitely comes in handy!
How does it work?
Very simple, you add the domain URL & keyword, as well as the country in which you are trying to rank for. After this, simply click check rank.
Once the results have been compiled you will see the position number appear for your website and the target keyword within Google, Yahoo & Bing.
And that’s that, it’s a very simple feature but that doesn’t stop it from being a very useful feature and definitely a nice added touch to the long tail pro offering.
Rank Checker Feature: Our verdict 8/10
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